Wednesday, May 25, 2011
With Americans collectively eating more than 39 million hamburgers every day, it’s no wonder
that May is National Hamburger Month. The $75 billion beef burger industry has come a long
way in recent years, evolving into an edible platform for introducing new spices such as ginger
and coriander, reinventing what is arguable the country’s favorite sandwich.
Although a relative newcomer to the scene, veggie burgers continue to grow in U.S. popularity,
as indicated by its significant presence in popular culture. Television shows such as Man V.
Food, restaurants such as Red Robin and freezer aisle brands such as Tandoor Chef are
bringing the alternative burger further into the mainstream.
Some brands are even taking it one step further by embracing the burger evolution with
consumer-friendly events. “Everyone deserves to enjoy the deliciousness of a good burger hot
off the grill,” explains Mike Ryan, VP Sales & Marketing, Tandoor Chef. “That’s why we’re
putting an exciting twist on National Hamburger Month by celebrating 30 Days of Masala
Burgers with consumers, both meat lovers and vegetarians alike, across the country.”
As a result, it is likely that many Americans will celebrate National Hamburger Month by
personalizing their own burger with freezer aisle options like Tandoor Chef’s Vegetable Masala
Burger, which attests to restaurant quality, all natural ingredients in four varieties. To learn more
about 30 Days of Masala Burgers or for more creative burger recipes like the one below, visit
TandoorChef.com or Facebook.com/TandoorChef.
Margherita Pizza Masala Burger
4 Tandoor Chef Vegetable Masala Burgers
2 Tomatoes, drained (canned)
1 generous tsp. Tomato puree
1 dash Olive oil
2 pinches Basil, dried
1 pinch Black pepper
1 pinch Salt
Mozzarella cheese, sliced or grated
4 Bread rolls, fresh
Chop tomatoes into small cubes, then add the puree, basil, pepper, salt, olive oil and mix
thoroughly. Grill the burgers until half cooked and turn over. Spoon the sauce onto the patties,
cover liberally with cheese and replace lid over grill. The burgers are ready once cheese has
melted. Toast and butter the buns just before the patties are done.